Idea Aerospace is a Ryerson student competition that asks for students to brainstorm and apply their new engineering concepts. This initiative embraces inclusivity and creating opportunity.

This logo was The meaning of the logo as well as the meaning of “IDEA” is what made this project most successful. The

acronym stands for Ingenuity, Design, Entrepreneurship and Application.

The pinwheel design illustrates the cyclical approach of the design process, where each colour represents a stage.

The pinwheel was chosen to resemble a plane engine and how it also rotates on an axle in a cyclical motion.

A logo created for a Community Resource and Training Center located in Mwanza, Tanzania. 

MISSION

We inspire early childhood professionals to excel in practice and achieve their best for each child under their care.  

The logo illustrates the strong foundation of the organization with the hands. These hands are holding a book that represents knowledge and learning. Thus followed by the Tanzanian flag to give a strong sense of home and belonging to every child and caregiver associated with the organization. 

Green Utopia is an online Canadian dispensary that offers patients cannabis products in a safe & legal manner. These products include edibles, soaps, creams, exclusive vape pens, etc.

This project involved creating the company logo as well as print, web and social media collateral.

The logo creates a strong connection between the circle representing the Earth with the plant showing that the products are all natural and healing.

The website guideline includes mockups and layouts of all pages as well as typeface, colour and placement guidelines.